4.1 — Video Strategy — What to Make and Why
Short-form vs long-form, platform by platform
Before you script anything, you need a video strategy
Before you script anything, you need a video strategy. This lesson covers how to use AI to think through your video content approach — what formats suit your business, which platforms to prioritise, and what your audience actually wants to watch.
Ask AI: 'I run a [business type]. Help me think through a video content strategy. Ask me questions about my audience, what I'm trying to achieve, and what resources I have. Then recommend 2-3 video formats and a starting approach.'
Pay attention to how AI structures its response. Is it giving you something genuinely useful, or something generic? The difference is almost always in the specificity of your prompt — the more context you give, the better the output.
Applying this in practice
The real skill here isn't getting AI to produce something — it's knowing when the output is good enough to use and when it needs refinement. Review everything AI produces through the lens of your specific audience. If it could have been written for anyone, it needs more work.
AI handles the first 80% — structure, vocabulary, volume. You provide the remaining 20% — your specific audience insight, your brand voice, your judgment about what will land. Neither alone produces great marketing.
4.2 — Scripting Short-Form Video
Hooks, structure, and scripts for Reels and TikTok
Short-form video lives or dies in the first 3 seconds
Short-form video lives or dies in the first 3 seconds. This lesson teaches you the hook-value-CTA structure and how to use AI to write scroll-stopping scripts for 30–60 second videos, including 10 variations from a single brief.
Ask AI: 'Write 5 short-form video scripts (30-60 seconds) for [product/service]. Each needs: a hook in the first 3 seconds, one clear value point, and a CTA. Vary the hook style: question, bold statement, surprising fact, story opener, and direct address.'
Pay attention to how AI structures its response. Is it giving you something genuinely useful, or something generic? The difference is almost always in the specificity of your prompt — the more context you give, the better the output.
Applying this in practice
The real skill here isn't getting AI to produce something — it's knowing when the output is good enough to use and when it needs refinement. Review everything AI produces through the lens of your specific audience. If it could have been written for anyone, it needs more work.
AI handles the first 80% — structure, vocabulary, volume. You provide the remaining 20% — your specific audience insight, your brand voice, your judgment about what will land. Neither alone produces great marketing.
4.3 — Long-Form Video and YouTube
Structure, titles, descriptions, and thumbnails briefs
YouTube is a search engine
YouTube is a search engine. Long-form video builds authority and drives long-term traffic. This lesson covers structuring a 5-15 minute video script with AI, writing SEO-optimised titles and descriptions, and briefing thumbnail designers.
Choose a topic you could teach in 10 minutes. Ask AI: 'Create a complete YouTube video structure for: [topic]. Include: 3 title options (curiosity, benefit, question styles), a 150-word description with keywords, a detailed outline with timestamps, and a thumbnail brief.'
Pay attention to how AI structures its response. Is it giving you something genuinely useful, or something generic? The difference is almost always in the specificity of your prompt — the more context you give, the better the output.
Applying this in practice
The real skill here isn't getting AI to produce something — it's knowing when the output is good enough to use and when it needs refinement. Review everything AI produces through the lens of your specific audience. If it could have been written for anyone, it needs more work.
AI handles the first 80% — structure, vocabulary, volume. You provide the remaining 20% — your specific audience insight, your brand voice, your judgment about what will land. Neither alone produces great marketing.
4.4 — Podcast Planning and Scripts
Episodes, interview questions, and show notes
Podcasting is one of the most relationship-building content formats available — and AI makes the production side dramatically more manageable
Podcasting is one of the most relationship-building content formats available — and AI makes the production side dramatically more manageable. This lesson covers planning episodes, scripting intros and outros, writing interview questions, and generating show notes.
Plan a podcast episode on a topic relevant to your business. Ask AI: 'Help me plan a 30-minute podcast episode on [topic]. Include: a working title, 3-minute intro script, 8 interview questions (if guest-based) or 5 main discussion points (if solo), and a show notes template.'
Pay attention to how AI structures its response. Is it giving you something genuinely useful, or something generic? The difference is almost always in the specificity of your prompt — the more context you give, the better the output.
Applying this in practice
The real skill here isn't getting AI to produce something — it's knowing when the output is good enough to use and when it needs refinement. Review everything AI produces through the lens of your specific audience. If it could have been written for anyone, it needs more work.
AI handles the first 80% — structure, vocabulary, volume. You provide the remaining 20% — your specific audience insight, your brand voice, your judgment about what will land. Neither alone produces great marketing.
4.5 — Part 4 Exercise — Video and Podcast Assets
Script your first video and plan your first episode
Write 5 short-form video scripts ready to film, create a complete YouTube video structure for one topic, and plan your first podcast episode with full show notes
Write 5 short-form video scripts ready to film, create a complete YouTube video structure for one topic, and plan your first podcast episode with full show notes.
Three-part exercise: (1) Write 5 short-form scripts for your most important product or topic. (2) Build a complete YouTube structure including title, description, and outline. (3) Plan a podcast episode from title to show notes.
Pay attention to how AI structures its response. Is it giving you something genuinely useful, or something generic? The difference is almost always in the specificity of your prompt — the more context you give, the better the output.
Applying this in practice
The real skill here isn't getting AI to produce something — it's knowing when the output is good enough to use and when it needs refinement. Review everything AI produces through the lens of your specific audience. If it could have been written for anyone, it needs more work.
AI handles the first 80% — structure, vocabulary, volume. You provide the remaining 20% — your specific audience insight, your brand voice, your judgment about what will land. Neither alone produces great marketing.