Marketing Course · 6 Parts · £99

AI for Marketing
& Content Creation

A complete AI content system for small business owners, in-house marketers, and freelance creators. Social media, email, video, brand storytelling, and analytics — all in one course.

~9 hours total
📹 34 lessons
📋 6 exercises
🏆 Certificate included
♾️ Lifetime access
🚧 Coming Summer 2026

This course is currently in production and will be available Summer 2026. Register your interest and we'll email you as soon as it launches — including an early-bird discount.

✉️ Register Interest
✓ 30-day satisfaction guarantee — see our refund policy
6 parts covering
1
AI Marketing Foundations & Brand Voice5 lessons · ~80 min
2
Social Media Strategy & Content6 lessons · ~95 min
3
Email Marketing & Newsletters5 lessons · ~85 min
4
Video Scripts & Podcast Content5 lessons · ~80 min
5
Brand Storytelling & Copywriting5 lessons · ~85 min
6
Analytics & Your Content Engine6 lessons · ~75 min
✓ 30-day satisfaction guarantee · Subject to our refund policy
📱
Social Media
A month of on-brand content in one session
📧
Email Marketing
Newsletters and sequences that get opened and acted on
🎬
Video & Podcasts
Scripts, outlines, and repurposing workflows
✍️
Brand Storytelling
Copy that connects emotionally and converts
📊
Analytics
Clear performance insight from your marketing data
Learning Outcomes

What you'll be able to do

34 lessons. A complete AI content system. Real outputs from every single part.

Produce a month of on-brand social content across two platforms in a single session

Write email campaigns and nurture sequences that get opened, read, and acted upon

Script compelling short-form and long-form video content from brief to final outline

Plan and produce podcast episodes with AI-generated outlines, show notes, and repurposing

Define a distinctive brand voice and apply it consistently across every content type

Write landing pages, sales copy, and case studies that convert browsers into buyers

Analyse your marketing performance data and extract clear, actionable insights

Build a sustainable content engine that runs without creative burnout

The Curriculum

6 Parts. 34 Lessons. One Complete Content System.

Click each part to explore the lessons inside.

Part 1 of 6
AI Marketing Foundations & Brand Voice

Before creating any content, you need two things: clarity on how AI fits into your marketing workflow, and a defined brand voice that everything you create will express. This part establishes both.

5lessons
~80 mintotal
1exercise
✏️ Part Exercise

Create your brand foundation document: detailed audience persona, brand voice prompt, content pillars, and 90-day calendar framework. Your reference point for the whole course.

1.1
The AI Marketing Revolution
What's changed, key tools, quality vs quantity
14 min
1.2
AI-Powered Persona Development
Audience personas, motivations, buying triggers
16 min
1.3
Defining Your Brand Voice
Tone, vocabulary, brand voice prompt creation
17 min
1.4
Content Strategy: Planning Before Creating
Goals, pillars, 90-day content calendar
16 min
1.5
Building Your AI Content Workflow
5-stage workflow, prompt templates, time-blocking
17 min
Part 2 of 6
Social Media Strategy & Content

Social media is where most brands spend their content energy — and where AI delivers the most immediate time savings. Build a complete system that produces a month of posts in one session.

6lessons
~95 mintotal
1exercise
✏️ Part Exercise

Produce a complete month of social content for two platforms: 20 posts with captions, hashtags, and visual briefs — all on-brand. Schedule at least one week live.

2.1
Platform Strategy: Where to Show Up
Audience-platform matching, minimum viable presence
15 min
2.2
Content Ideation at Scale
30 ideas in 20 minutes, idea bank, trend research
16 min
2.3
Writing Social Copy That Gets Engagement
Hook-body-CTA, platform formats, carousels & threads
18 min
2.4
A Month of Content in One Session
Batch creation workflow, 20 posts, quality checking
20 min
2.5
Visuals, Images & AI-Generated Creative
Midjourney, DALL-E 3, Firefly, Canva integration
16 min
2.6
Scheduling, Analytics & Community
Buffer/Later/Hootsuite, performance, DM replies
15 min
Part 3 of 6
Email Marketing & Newsletters

Email remains the highest-ROI marketing channel for most businesses. This part covers building a complete email operation — from list strategy through to automated sequences that nurture and convert.

5lessons
~85 mintotal
1exercise
✏️ Part Exercise

Write a complete five-email welcome sequence plus one promotional campaign email — all with subject line, preview text, and full body copy in your brand voice.

3.1
Email Strategy: List Building & Segmentation
Programme goals, lead magnets, audience segmentation
16 min
3.2
Writing Newsletters That Get Read
Format, subject lines, structure, content calendar
17 min
3.3
Campaign Copy That Converts
Promotional emails, urgency, storytelling, P.S. lines
17 min
3.4
Automated Sequences & Nurture Campaigns
Welcome, onboarding & re-engagement sequences
18 min
3.5
Testing, Optimising & Improving
A/B testing, send time, performance dashboard
17 min
Part 4 of 6
Video Scripts & Podcast Content

Video and audio build the deepest audience trust. This part covers scripting short-form and long-form video, planning and producing podcast episodes, and repurposing every piece of content across channels.

5lessons
~80 mintotal
1exercise
✏️ Part Exercise

Produce a 60-second short video script, a 10-minute YouTube video outline, and a complete podcast episode outline with title, description, interview questions, and show notes.

4.1
Video Strategy: Format & Platform
Short vs long form, platform strategy, niche research
15 min
4.2
Scripting Short-Form Video
3-second hooks, 60-second scripts, 10 scripts in one go
17 min
4.3
Long-Form Video: YouTube & Tutorials
Structure, natural scripting, titles, descriptions
18 min
4.4
Podcast Planning & Episode Production
Series planning, outlines, show notes, transcripts
17 min
4.5
Repurposing: One Piece, Ten Assets
Repurposing matrix, automated workflow, social clips
16 min
Part 5 of 6
Brand Storytelling & Copywriting

In a world where AI can produce content at scale, the differentiator is authenticity and emotional resonance. This part covers the craft of brand storytelling — origin stories, case studies, landing pages, and thought leadership.

5lessons
~85 mintotal
1exercise
✏️ Part Exercise

Produce your brand origin story in long and short form, one customer case study using the situation-struggle-solution-result framework, and a landing page for one of your products or services.

5.1
The Story Behind Your Brand
Hero's journey, origin story, long and short formats
17 min
5.2
Customer Story & Testimonial Copy
Case study structure, interview questions, formats
16 min
5.3
Landing Page & Sales Copy
AIDA, PAS, headline testing, conversion optimisation
18 min
5.4
Thought Leadership & Opinion Content
Point of view development, LinkedIn articles, hot takes
17 min
5.5
Maintaining Authenticity with AI
Authenticity audit, personal style guide, when to write from scratch
17 min
Part 6 of 6
Analytics, Performance & Your Content Engine

Great content marketing is about measuring, learning, and improving — not just creating. This final part covers performance analysis across all channels, proving ROI, and building a sustainable content engine that keeps running.

6lessons
~75 mintotal
1exercise
✏️ Final Exercise — Certificate Submission

Submit your complete Content Marketing System: brand foundation, social plan, email sequence, video & podcast outlines, brand story, case study, and performance dashboard template.

6.1
Understanding Your Marketing Data
Essential metrics, vanity vs performance, weekly dashboard
14 min
6.2
Social Media Analytics & Optimisation
Platform analytics, content audit, 80/20 principle
14 min
6.3
Email Performance Analysis
Open rates, click rates, diagnosis, testing roadmap
14 min
6.4
Attribution & Proving Marketing ROI
Attribution models, performance reports, ROI narrative
15 min
6.5
Building Your Sustainable Content Engine
Engine framework, systems, scaling, quarterly reviews
15 min
6.6
Your Certificate & What Comes Next
System document, certificate download, next courses
12 min
What's Included

Everything you need to build your content system

📹

34 Video Lessons

Focused lessons averaging 16 minutes. Watch on any device, pause anytime, revisit forever.

✏️

6 Creative Exercises

Real content you produce during the course — a portfolio of actual marketing deliverables.

🏆

Marketing Certificate

An AI101.uk Marketing Certificate to download, print, or share on LinkedIn.

📋

Content Marketing System

A complete, personalised system document capturing your strategy, workflows, and voice.

🎯

Brand Voice Prompt

A reusable prompt that teaches AI to write in your brand's unique tone and style.

📅

Content Calendar Template

A 90-day content calendar framework ready to populate and use immediately.

♾️

Lifetime Access

Pay once, access forever. All future updates and new lessons included at no cost.

💰

30-Day Guarantee

Not satisfied within 30 days? Full refund, subject to our refund policy.

Learner Reviews

What creators and marketers say

★★★★★
"The batch content creation lesson alone saved me about 6 hours a week. I used to spend all Sunday doing social media. Now it takes 90 minutes once a month."
LC
Laura C.
Freelance Marketing Consultant, Edinburgh
★★★★★
"The brand voice section changed how I think about content entirely. My clients now comment on how consistent everything feels. That's directly from this course."
MP
Marcus P.
Head of Content, Bristol agency
★★★★★
"I run a small gift business and had no idea what I was doing with email. I followed the welcome sequence lesson and got three sales in the first week from new subscribers."
ZA
Zara A.
Founder, small e-commerce business
FAQ

Common questions

No prior marketing experience is needed. The course starts from first principles and builds up. If you already have marketing knowledge, you will move through the foundations quickly and get significant value from the AI application throughout.
The core AI tools used are ChatGPT and Claude — both available free. We also cover Midjourney, DALL-E 3, Adobe Firefly, Buffer, Later, Hootsuite, and Canva. Most of these have free tiers that are sufficient for the course exercises.
Absolutely. The principles and workflows apply regardless of which platform you focus on. You will simply apply the batch content creation and analytics lessons to your chosen platform and ignore the parts less relevant to you.
Yes — the brand voice section is specifically designed to be repeatable across different clients. You will learn how to create a separate brand voice prompt for each client and switch between them efficiently. Many of our freelance learners cite this as the most valuable part of the course.
Approximately 9 hours of video content across 34 lessons. Most learners complete one part per week, finishing in 6 weeks. There are no deadlines and your access is lifetime, so you can go at whatever pace suits your schedule.
Ready to Build Your Content System?

Stop staring at a blank page.
Start creating content that works.

9 hours. 34 lessons. A complete AI content system you will actually use. £99, once.

£99
one-time payment · lifetime access · 30-day satisfaction guarantee
🚧 Coming Summer 2026

Course content is in production. Register your interest and receive an early-bird discount when it launches.

✉️ Register Interest
Instant access · Any device · Certificate included